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From typical beauty such as Melina Mercouri and Maria Callas to modern stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing beautiful women. But what is it about european beauty that makes them but alluring? Is it their wealthy history and proud culture? Or is it their inherent biological attractiveness?

The answer to these questions may include great implications for the extravagance market. As the country’s extravagance manufacturers struggle to make a profit in clothing, they’re looking to boost sales and profitability by expanding into splendor. According to a Mckinsey review, perfumes and cosmetics are a “flagship” enterprise that can generate rise in many other categories for extravagance brands.

But the plan is not without threats. The congested type can be difficult to bite. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.

The circumstance of Burberry, which took its attractiveness firm in- home under erstwhile Ceo Angela Ahrendts in 2013, offers a cautionary tale https://womenandtravel.net/moldova-women. The decision to terminate the company’s licence contract with Interparfums Sa, which held the permit for its Montblanc and Van Cleef & Arpels perfume, sent shares of the company tumbling 9.4 pct on Sept. 6. Kering’s obtain of Creed at a 14- periods revenue different in October moreover made investors sit up and take notice.